Checkout rebuilt around abandonment data.

The traffic arrived.
The orders did not.

Every step of cart and checkout measured before anything is changed, so improvement is provable rather than asserted.

Field count, step order, guest checkout, wallet placement and error handling reordered around where your data shows people leave.

Faceted navigation, intent-based search with synonyms and typo tolerance, and merchandising rules your commercial team controls without a deploy.

Gateways, wallets, local methods, tax calculation and fulfilment integrations — with idempotency, so a retry never charges twice.

A fast storefront decoupled from the platform template, so design and performance stop being limited by what a theme allows.

Load testing at projected volume, caching strategy, queue behaviour under stress and a runbook for the days that matter most.

The highest-leverage work in commerce. Small changes to a high-traffic funnel move revenue measurably within weeks.

Keeping your commerce backend while replacing the front end, for speed and design freedom without a full migration.

Rebuilding site search and faceting, usually the single largest conversion gap on catalogues past a few thousand SKUs.

Account pricing, quotes, approval workflows and reordering — closer to a SaaS product than a consumer store.

Vendor onboarding, split payments, commission and fulfilment across sellers.

Load testing, caching and failover before a seasonal event, where an outage costs a year of margin.

Ten thousand products,one afternoon of work.

Descriptions and attributes at scale

Product copy, structured attributes and metadata drafted across thousands of SKUs from supplier data, then reviewed by your merchandising team rather than typed by them.

Supplier data, made consistent

Messy supplier feeds mapped into your schema — sizes, colours, units and categories reconciled. Normally weeks of manual mapping per supplier.

Synonyms from real queries

Search logs analysed to generate synonym sets and find null-result queries, so relevance improves from evidence rather than from guessing at vocabulary.

Payment paths are hand-written and tested twice.

Anything that touches money, tax or inventory is written deliberately and covered by replay tests. Catalogue efficiency is worth having precisely because it funds that care where it matters.

When replatforming
is the wrong move

Most commerce pain is checkout, search and performance — all fixable on your current platform for a fraction of a migration.

Rebuilding without a baseline means you cannot prove the new version is better. Two weeks of instrumentation changes the whole conversation.

Conversion work needs volume to detect an effect. Below a few thousand sessions a month, acquisition matters more than optimisation.

Nobody should be mid-rebuild during their highest-revenue period. Harden what exists, then rebuild in the quiet season.

By step, device and payment method. The number the whole engagement exists to move.

Conversion and average order value together, which stops a change that lifts one while quietly harming the other.

Searches returning nothing useful. Usually the largest single conversion gap on a big catalogue.

Real-user LCP and INP on the templates carrying the most traffic, tracked per release.

Declines and gateway errors by method, separated from user abandonment so the cause is actionable.

Measured capacity against projected peak, so the answer before the season is a number rather than a hope.

What commerce work
needs beside it