Connecting ‘approved’ ESG compliant projects with responsible & ESG focused investors
Melbourne, Australia UI/UX Design
We assisted The Impactful Group in creating a cutting-edge digital platform that connects approved investors, corporates, and assets, positioning it as a global leader in this domain. This platform effectively addresses various challenges prevalent in the investment industry and introduces several groundbreaking features never seen before. TIG’s primary focus is to curate investment opportunities for investors, ensuring they receive comprehensive risk assessments covering both financial and non-financial Environmental, Social, and Governance (ESG) factors.
As a relatively new platform with limited competitors for research and inspiration, our main challenge revolved around handling vast amounts of data. Our primary goal was to create an aesthetically pleasing interface while ensuring that the information presented to the users remained easily understandable and user-friendly.
We employed several UX processes to arrive at an appropriate solution. Here is a brief overview of the project timeline and the approach adopted throughout its duration
Typeface & Colors
The fonts were chosen with great care to align with the brand’s identity, exuding a sense of seriousness and trustworthiness. Proxima Nova was specifically selected for most of the body content and headings, as it effectively enhances the content where needed. Its organized presentation complements the overall appearance, while brand colors were utilized to maintain consistency and reflect the brand’s distinct personality.