Domain
eCommerce
Platform
Mobile Application, Web Application
Services
UX Research, Wireframing, Visual Design, Micro-Animation
Enhancing Panda’s digital experience
As one of Saudi Arabia’s largest supermarket chains, the client sought to enhance its digital platforms to provide an intuitive and seamless shopping experience. With a growing user base and evolving consumer expectations, it was essential to modernize both the mobile and web platforms to improve engagement, usability, and brand presence.
Key Challenges
The existing digital experience lacked intuitive navigation, a modern aesthetic, and a seamless user flow, leading to friction in customer interactions. The challenge was to redesign the mobile application and WebApp with a user-first approach while ensuring consistency in branding and accessibility across all touchpoints.
Our Solution
To address these challenges, we implemented a comprehensive redesign strategy focusing on user experience, visual appeal, and functionality. The mobile app and WebApp were restructured with a streamlined layout, improved navigation, and engaging visuals. We introduced a consistent design language, making interactions more intuitive and accessible across devices. Additionally, we optimized the platform’s responsiveness, ensuring a seamless experience for users on different screen sizes. By incorporating user feedback throughout the process, we delivered a solution that not only met business objectives but also enhanced customer satisfaction.
Streamlined Approach
Our approach focused on delivering a seamless and engaging digital experience through strategic design and user-centric improvements. We streamlined the user journey, introduced a modern and cohesive design language, and ensured effortless navigation across platforms. By leveraging research insights and iterative design methodologies, we created a scalable and visually compelling experience that aligns with the brand’s goals.
Primary Colors
Secondary Colors
Design Elements
Results & Impact
The redesign significantly improved engagement and usability, leading to:
- A more intuitive and visually appealing interface.
- Enhanced navigation and user flow, reducing friction in the shopping journey.
- Increased brand consistency across mobile and web platforms.
- Higher customer satisfaction and improved retention rates.
- Strengthened brand recall through refined visual elements.
