Case study: Wiser Retail Pricing Software Design, From Data to Shelf
We designed Wiser’s retail pricing products, from Price Intelligence and Price Optimization to UMP, the platform that unites them. Pricing teams can now see the market, set the right price and act on it faster, in one place.
- SKU 10482$19.99▲ 0.40
- SKU 22017$27.34▼ 0.75
- SKU 31876$34.69▼ 1.10
- SKU 40955$42.04▲ 1.45
- SKU 51203$49.39▼ 0.40
- SKU 60311$56.74▼ 0.75
- SKU 72840$64.09▲ 1.10
- SKU 81269$71.44▼ 1.45
ABOUT WISER
AI Pricing Software for Brands Like Sephora and Currys
Wiser’s AI pricing software turns billions of data points into fast, confident pricing decisions for brands such as Sephora, Currys, Beko and Smeg.
- Products Tracked
- 443M
- Price Gaps Surfaced
- 22M+
- Sellers Monitored
- 716K+
- Brands and Retailers
- 300+
DESIGN PRINCIPLES
Three Design Rules for Every Pricing Screen
Pricing teams make hundreds of data-heavy decisions a day. We set three rules that every screen in the suite had to follow.
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Signal Over Noise
Layouts bring the few numbers that need attention to the front and let the rest fade back. Analysts see what to act on first.
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$47.50
Why this price?
Below lowest rival · margin kept
Every Number Explains Itself
Context sits right next to the data, so people can trust a figure without leaving the screen or checking it by hand.
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One System, Many Surfaces
A shared library of components and rules keeps every part of the platform looking and behaving the same. Learn one product and you know them all.
THE CHALLENGE
How We Helped Wiser’s Pricing Analysts Move Faster
Too Much Data, Too Little Time
Analysts scrolled through thousands of rows to find the few prices that actually needed attention, on top of hundreds of decisions a day.
Recommendations Nobody Trusted
Suggested prices appeared without a reason, so teams double-checked everything by hand before approving a change.
Products That Felt Separate
Each tool had its own navigation, filters and terms, which made switching between them slow and meant learning each one from scratch.
Power Users and New Users
The same screens had to work for an analyst using them all day and for a manager checking in once a week.
PRICE INTELLIGENCE
The Whole Market in One View
Competitor prices, matched products and price history, organised around the questions analysts ask first.
Price Position at a Glance
A summary shows where each category sits against the market before any table appears. Analysts know where to look before they start scrolling.
Exact and Equivalent Matches
Matched products are labelled clearly as exact or equivalent, so analysts always know what they are comparing.
History You Can Scroll Back Through
Price changes over time sit right next to the current price, so every move is read in context.
PRICE OPTIMIZATION
Recommended Prices That Explain Themselves
Each suggested price shows the rule and reasoning behind it, so teams can approve hundreds of changes with confidence.
PRICING RULE
Recommended price
UMP
One Platform for Every Pricing Workflow
UMP unites Wiser’s pricing products with shared navigation, filters and settings, all behind a single sign-on.
ACROSS THE SUITE
Learn One Product, Know Them All
Tables, filters, price cells and alerts look and behave the same in every Wiser product, on web and mobile.
RESULTS
A Pricing Suite Built to Work as One
- Wiser’s pricing products now work as one platform
- Recommended prices that explain their reasoning
- Faster review of daily price changes
- A shared component library ready for future products
Tools & Technologies
The Tools Behind Wiser
Figma
Miro
Storybook
Claude
OpenAI
Gemini
Jira
Trello
Asana- Figma
- Miro
- Storybook
- Claude
- OpenAI
- Gemini
- Jira
- Trello
- Asana
Client Testimonials
Why 91% of Our Clients Stay With Us
Client Success
From idea to a product people love
We design and build digital products that are user-friendly, scalable and drive real business results.
- User Engagement
- +42%
- Task Completion
- 2.4×
- From Concept to Launch
- 6 Weeks
"They helped us produce several concepts — product design, user scenarios and much more. Deliveries were fast and high quality, letting us make a strong impression on our clients."
Shreya LadCEO, Nutroponics"They capture the vision and run with it — exceptional design and clean files for my developers. Couldn't be happier."
Brandon PugmirePresident, Imprint City"Consistently exceptional work with real dedication. We shipped an amazing app design together and I can't wait to collaborate again."
"Really pleased with the website they designed for our new brand. Fast delivery, took on every change, and a very professional finished product."
AnayaHead of Marketing, Freshminds
Client Results
Rated across every major review platform
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Recognised By
Our Offices
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Dubai
UAE · Headquarters
Office OFF2-127, SMARK 2 Building, Plot No. 33-0, Ras Al Khor Industrial Second, Dubai, UAE
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Mohali
India
B-409, Bestech Business Tower, Sector 66, SAS Nagar, Punjab 160062
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Adelaide
Australia
Tapleys Hill Road, Fulham Gardens, SA 5024