Case study: First-Class Quotes for Home Stagers
We designed the website and quote builder for Strange DNA, software built for home staging companies to quote, track inventory and get paid.
- Client
- Strange DNA
- Industry
- Home staging software
- Platform
- Website and web app
- Services
- Website design, UI design and prototyping
The Brief
A Whole Staging Business, Under One Roof
Home stagers furnish properties so they sell. Behind every staged room sits a quote, a stock of furniture, a truck to schedule and a payment to chase. Strange DNA was built around those demands, for staging owners, stylists, warehouse and sales teams.
The product had to feel as considered as the rooms its customers create.
- I
Data & Analytics
Revenue, quotes sent and conversion rate, plus market data on days on market and sale prices.
- II
Quotes
First-class quotes with customised content and e-signatures, sent by SMS, email or in person.
- III
Inventory
Every piece tracked as on hand, reserved or staged.
- IV
Payments and Schedule
Card and ACH payments, plus a calendar for trucks and team appointments.
- V
Design Your Space
A design tool for laying out the spaces a stager will furnish.
The Challenge
How We Helped Strange DNA Make Every Quote Feel First Class
A staging quote carries dates, products, photos, prices, fees and tax. We gave each its own place on one calm screen. Tap a point to look closer.
01
Six Steps, Always in View
Customer, salesperson, contract, quote details, attachments, then preview and send. The current step is marked, so a rep always knows how far the quote has come.
02
Products With Their Story
Each product brings its name and description into the quote, such as a club chair with a walnut-finish wood frame and a charcoal fabric cushion.
03
See What You’re Selling
A media area shows the piece itself, so the client sees the furniture, not just a line of text.
04
Price Every Line
Quantity, price per unit and an itemised discount sit under each product.
05
Fees, Tax and Discounts
Delivery and other fees get their own section, with payment frequency, price, tax and discount.
06
Keep Building
Add another product or fee without leaving the step, then move on to attachments.
The Last Steps
Attach, Preview, Send
The quote builder ends in two short steps: add any documents the client should see, then check the finished quote and send it.
-
05
Attachments
Add files to the quote, or skip straight to the preview.
-
06Sent
Preview & Send
See the whole quote as the client will, confirm the checks and send it.
The Catalogue
Furniture, Measured and Ready
Adding a product shouldn’t mean retyping it. The Add Product window lists each piece with its dimensions and its fabric or finish, one click from the quote.
- CatalogueSearch the company’s own stock.
- Product URLBring a piece in from a link.
- Manual uploadAdd anything that isn’t listed yet.
The Brand
Burgundy, Sunset and a Spark of Lightning
Deep burgundy for the actions that matter, white space for the details, and the lightning bolt from the logo carried into every screen.
Results
A Platform That Looks Like the Rooms It Sells
- I
A Guided Quote
Six clear steps from customer details to a quote ready to send.
- II
A Ready Catalogue
Products with dimensions, finishes and photos, added in a click.
- III
One Home for the Business
Quotes, inventory, payments, scheduling and analytics side by side.
- IV
A Brand With Presence
A website and product that share one burgundy, luxe look.
Tools & Technologies
The Tools Behind Strange DNA
Figma
Illustrator
Photoshop
Miro
ProtoPie
Jira- Figma
- Illustrator
- Photoshop
- Miro
- ProtoPie
- Jira
- Figma
- Illustrator
- Photoshop
- Miro
- ProtoPie
- Jira
Client Testimonials
In Our Clients’ Own Words
Client Success: Panda
Grocery shopping with fewer steps
We reworked Panda's live app and website, from search to checkout, for shoppers across Saudi Arabia.
- One Shopping Journey
- App + Web
- Equal in Both Languages
- AR + EN
- Live Nationwide
- KSA
"Thanks to UIUX Studio’s work, the client successfully launched their websites. The team maintained a professional approach and scheduled frequent in-person meetings to provide suggestions for improving the project and ensuring its timely delivery."
Shreya LadCEO, Nutroponics"The team is well-versed in the UI/UX domain and has designed a fantastic journey to support the site’s growth projection. Communication, timeliness, and quality of work have been very professional."
Mohammed AbdullahZeaara.com"The Studio has been an absolute game changer for us. After working on a few independent projects, they are now also helping our marketing team, proving their value to our business and earning praise from executives."
BrandonProject Manager"The UIUX Studio team consistently delivers exceptional work with dedication. We’ve completed an amazing app design together, and I’m excited to collaborate with them again in the future."
Hani Farajvancouverhousefinders.com"We are really pleased with the work that UIUX Studio team has completed for us in designing a website for a new brand. They completed the designs quickly, took on board changes, and the finished product is very professional."
AnayaHead of Marketing, Freshminds"I’ve worked with UIUX Studio team on two projects. They capture the vision and run with it! They create exceptional design! Couldn’t be happier with the quality work and files for my developers."
Brandon PugmirePresident, Imprint City
Client Results
Reviewed on Upwork, Trustpilot, Clutch, G2 and GoodFirms
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