Product research helps uncover user needs, preferences, and market trends, ensuring that your product meets customer expectations and has a competitive edge.
While market research focuses on understanding broader market trends and competition, product research dives deeper into user behaviors, needs, and specific features that enhance the product.
Product research methods include user surveys, interviews, usability testing, competitive analysis, and data analysis to gather insights and guide product development.
Product research identifies gaps in the market, unmet user needs, and emerging trends, inspiring innovative solutions that address these opportunities.
Product research should begin in the early stages of development to inform product concept and continue throughout the lifecycle to validate and refine features as the product evolves.
