Why is competitive analysis important for my business?

Competitive analysis helps you understand your market landscape, identify competitors’ strengths and weaknesses, and uncover opportunities for differentiation. It guides strategic decisions and enables you to stay ahead in a competitive environment.

How often should I conduct competitive analysis?

Regular competitive analysis is crucial to staying up-to-date with evolving market trends and competitor activities. Conduct it at key milestones, such as before launching a new product or when planning a major marketing campaign.