As a startup owner, one is constantly looking for newer and improved ways of reaching out and clicking with the target audience. Strategies need to be made and re-made, to keep up with the ever-evolving and dynamic world of business.
As a startup, while most people consider lead generation and sales to be the biggest focus points, we are here to tell you why you need to focus on the Design aspect to guarantee the best of UX. After all, User Experience, is what ultimately determines how your audience perceives you. We started out with an extensive UX Evaluation and user testing project to be able to make sound recommendations for design improvements, based on facts. We conducted several user testing sessions where we concluded that even minor but significant changes to the Design brought in major UX improvements.
Another point of focus that takes up the most time for businesses are ideas to enhance technology and service. Again, while these are critical aspects to consider, the design is what creates the first and a lasting impression. Think of it this way, when you visit any online platform, does an easy yet bold and catchy design not get your attention? At the same time if the design is too overwhelming and you are unable to see and understand what the platform is all about, will it not make you turn away?
Understanding the Problem
It’s basic human nature to perceive things, as they see it. Most of us are visual learners, i.e. we value visuals more than what we may read, and understand later. Additionally, visuals- or design in our case- is what makes the first impression, the first thing that gets a user’s attention. That said, a Design strategy works not just on the ‘visual’ aspect but also the ‘usability’. So design encompasses the look of the business, as well as how it works. Together they look and function results in enhanced User Experience.
The biggest problem of a weak design is simple; you lose valuable customers. Everything about the design- the way it looks and functions- directly affects the user’s experience. Our executive team identified bad usability as the biggest roadblock and something that requires immediate redesigning. The team also identified the challenges faced by startups, including everything from the timeline, technical limitations, business restrictions to the budget. Another major problem is the restriction of the responsive nature of your business.
While a Re-Design may seem like an added investment, the result clearly showed that it leads to far greater profits and overall improvements. It’s a one-time investment that adds immense value to the business in the long run. To start with, a business can make a list of things to re-design or improve upon and then prioritize the list. Our recommendation- start with improving the usability and the responsiveness of your business platform.
Taking inspiration from some of the most popular applications today like Whatsapp, YouTube, Tinder, Zomato, etc., you will notice that these are not just great in what they offer but also how easy it is for the user. The ease of use, along with the functionality, has made these some of the most popular applications across the world today.
Why startups need an impact design?
Building UI and UX
As a startup, you are still in the ‘building’ phase and honestly, you have the best of tools and technologies, that older brands may not have integrated. You can thus make a great UI that will instantly grab attention and build a UX that makes people stay. Design is an important aspect that determines how your startup slowly moves towards being established.
Market your Business
Every startup needs the best of marketing strategies and tools to reach out to a target audience and build a customer base. Design is an integral part of marketing because it’s the design that helps you communicate. A clear and catchy design ultimately enhances your communication.
Brand Your Business
Building a Brand name and perception is equally important as its what determines how people/users perceive your brand. An effective design will enhance the perception users build for your brand, and be able to connect with you better.
Considering Re-Design Elements
There are numerous elements that could be re-designed to bring in the desired results. Based on our evaluation and studies, we have listed out some of the most significant elements for re-designing with regards to the Pricing and Sales element of a business. Let’s understand each of these:
Every business platform consists of varied value propositions like price, free shipping, coverage avail and more. When a customer comes to your website they need to be able to see these propositions first, as these are very important decision-makers. The re-design must consider giving more focus to how your customers see and respond to the value propositions.
Highlight Prices and Bold Font
Your audience must be able to see the price of items clearly, at first glance. Using a bigger font, and making it bold, size for the price makes it the first point of reference.
Continuing with the need to highlight the price; don’t let it get clouded and add whitespace around it to make it stand out.
To add to the aesthetic appeal and visual ease, the price needs to be positioned in the same way all across the list.
Consistency is Key
A critical aspect to consider when designing or redesigning is Consistency. The design aspects need to be consistent across all platforms and channels that you may use, this includes:
- Website design
- Web Applications
- Mobile Applications
- Web Agencies
- … And more.
If you look at some of the biggest and most popular brands today, they thrive on consistency. Any platform they use, or any medium of communication, will follow a consistent design – look and functionality.
Think of it this way, when a user comes to your platform, the main intention is making a sale. This will only happen when the user is able to understand and see the pricing easily. Thus the design elements must highlight the ‘sale’ instead of hiding it.
In a Nutshell
Simply put, a good design is all about how it looks and how well it works. Thus design not just contribute to the visual aspect but overall functioning of your startup. Another important thing to keep in mind is consistency across all your business platforms; be it web design, mobile app design, or anything else you design for the purpose of communicating with the audience. Additionally, UI and UX need to keep evolving. Better technology and innovations will keep bringing in new ways to improve the interface and the experience for users and to be successful a brand has to keep up with the pace. Whether you are a startup or an established company, one has to keep evolving and keep growing with time. The simplicity yet maximum accessibility is the foundation of good design.
We highly recommend making simple but significant design changes and adopting an impactful re-design strategy to enhance user experience and enhance success for your startup business.