RepSpark is a Los Angeles based B2B agency that helps businesses use virtual showrooms and digital catalogs to remotely sell their products. It lets clients create a 360 degree product experience that improves sales and conversion rates. They are on a mission to simplify the shopping experience for the end user and overcome the hurdles online brands when compared against physical retail. The company is focused on creating an interactive shopping experience for the end users and provide
comprehensive product walkthroughs. When we took over the project the UX and UI for their web application was in bad shape and the client had received adverse feedback from their users. It was faring poorly against the competition although they had a great product to sell. They experienced a high bounce rate given the app’s shortcomings on ease of use. The client was experiencing low conversion rates especially on mobile platforms as the web application wasn’t mobile responsive at that time.
That’s what we focussed on this project and our aim was to improve the UX and UI and bring down negative feedback for the platform. We prepared a roadmap in collaboration with the client to achieve the intended goals and carried out the following tasks on the project -