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About Black & Challenges

Black is a luxury fashion brand offering premium products. The brand has been selling premium fashion wear and accessories from leading designers and enjoys exclusive contracts with many of them. They have a strong foothold in the premium fashion wear market. They offer a galore of options in clothing made from the finest fabrics and designed to perfection. Every clothing item is one-of-its-kind that had helped the business earn a loyal fan following.

The goal with this project was to design and develop their mobile application from scratch. The client wanted an app that reflected the urbane and exclusively of the brand and not a run-on-the-mill ecommerce app. Given the intense competition that exists in this market segment the app had to be premium both in terms of the User Interface and User Experience.

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What We Did?

Our team started with in-depth research on Black, its target audience and the competition it faced in the market.

We went to the drawing board and worked on a minimalistic design that attracts eyeball easily. There were many rounds of reviews with the client where our core aim was to create an extension of the brand on the mobile space. We executed the project in different phases and this included

  • ⦁ Designing the app from scratch
  • ⦁ Creating UX /UI of the app
  • ⦁ Android & iOS app development
  • ⦁ Unique Branding and Typography
  • ⦁ Ease customer onboarding options
  • ⦁ Access to important pages on home screen
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Outcome

The Black Mobile app has helped the brand reach out to tech-savvy users. Our unique UI features allow end users to get engaging product walkthroughs.

The creative UX coupled with a shopping cart always on display has helped the brand in increasing its sales and conversion rate. We have also been able to increase the customer onboarding rate

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